A 76ers’ Data Intelligence Slam-Dunk:
How the Philadelphia 76ers are using diverse data sets and machine learning to improve ticket sales and increase revenue from sponsorships.
With a data ecosystem consisting of more than 130 data sources, integrating all their data in one place was a hugely time consuming task for the Philadelphia 76ers – time they’d rather be spending on actually analyzing the data to develop new insights and innovative business ideas.
We’ve identified four consistent feature types that enable virtual experiences. They highlight the opportunities and challenges of building digital features that connect audiences.
With the use of the Adverity platform they were able to:
- Quickly integrate existing and onboard new data sources into a single location
- Eliminate at least 10 hours a week wasted on manually handling data
- Generate unique new insights by establishing correlations between data sources
To find out in more detail the exact results and improvements that the Philadelphia 76ers achieved with Adverity, fill out the form and download our case study.
